It is 100% Salesforce-native. Automatically finds duplicate records, merges them in bulk, and blocks new ones, across every object, at any scale, entirely inside your org.
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Plauti Deduplicate is a Salesforce-native app, it installs directly into your Salesforce org from AppExchange and works entirely within it. Your data never moves anywhere. No exports, no third-party servers, no sync delays.
Complete object coverage, fully custom matching logic, and enterprise-grade scale — all running natively inside your org.
Three Salesforce teams, three duplicate nightmares. See what happened.
Why 17,000+ teams chose Plauti over Salesforce Duplicate Management and every other option.
| Recommended Plauti Deduplicate | Salesforce Duplicate Management |
Other tools | |
|---|---|---|---|
| Merge more than 3 records at once | Unlimited | 3 max | Varies |
| Data stays inside Salesforce | Always | Usually exports | |
| Works on custom objects | All objects | Limited | Usually extra cost |
| Full merge audit trail | Built-in | Sometimes | |
| Ongoing duplicate prevention | Automated | Basic rules only | Varies |
Pulled from AppExchange and G2 , unfiltered.
"Before Plauti, we spent hours every week manually merging duplicates three at a time. Now it happens automatically. The time savings alone paid for the tool in the first month."
"We came out of a system migration with duplicate records everywhere. Plauti got us clean in a single day. I honestly don't know what we would have done without it , the native SF tools wouldn't have come close."
"We evaluated every deduplication tool on the AppExchange. Plauti was the only one that could handle our custom object relationships and complex merge rules without any data leaving Salesforce."
30 minutes. We walk you through exactly how Plauti handles your specific duplicates , your data, your objects, your rules.